438 Digital is delighted to announce we’ve signed powerhouse WSL defender, Amy Ivey, as our new brand ambassador.
A creative, strategic thinker and tenacious competitor, Amy’s leadership skills have inspired teammates ever since her days with Stevenage’s U21 Academy .
With lightning-fast reflexes and unmatched strength, she’s a force to be reckoned with on the field.
And off the field, she’s known for her dedication to charitable work in the Hertfordshire area and recently became engaged to her long-term boyfriend, Nick.
Except…none of this is true.
Amy was created using carefully crafted prompts, AI and 25 years of Photoshop expertise.
And so were a squad of other hyper-real sports stars when a client needed a stellar line-up of images to help push their sportsbook at G2E.
How are you using AI to take your business to the next level?