There’s one word that truly matters when it comes to creating and managing websites. And it’s one that makes me agree with a famous wrestler over a famous author. Stay with me….
It’s a word that makes sure you are recognisable and trusted. It helps you show up every day for your audience. And it keeps your website from grinding to a halt.
That word is CONSISTENCY. It’s not sexy, but it is fundamental to success.
Oscar Wilde said “consistency is the last refuge of the unimaginative”. But then again, The Rock said “success isn’t always about greatness. It’s about consistency.” So take your pick.
Here are 3 examples of how consistency rules supreme in the world of the website:
👉 Branding: If you don’t present a unified image across your website and all your other customer touch points, your audience won’t just be confused. They might be suspicious, sceptical or just forget you exist.
👉 Maintenance: Websites are like Tesla’s self-driving cars. They drive themselves, until they don’t. It may be boring or time consuming or overly complicated to MOT and spring clean your website, but it’s your users who’ll suffer if you don’t.
👉 Publishing: How many companies have you seen who started the life of their website with the best of intentions to post news, or blog, or update their content regularly, but then slowly lost their way? Consistency with content is the difference between keeping your customers engaged and letting them down.
At 438, we build consistency into our website projects – from strategy to our design and build processes – so that when you get the keys to your shiny new website, you encounter as little friction as possible.
We can create brand books to help you understand who you are and how you want to look and sound to your audience. We apply that brand consistently across every page, and every piece of content. And we make life easy for the people who’ll manage your website, so logging in, updating software and publishing content becomes second nature.
If you feel your website or the way you use it are missing that consistency needed to supercharge your business, let’s have a chat!