The change

IGT is a global gaming leader and they came to 438 for assistance with the launch of their new PlayDigital brand. They wanted a new visual identity, produced to highest graphic design specifications and quality standards and this would then be turned into a brand book to be used internally and by other media agencies and suppliers. As part of this document, we were also asked to work on bringing the company values, vision and mission to life.

We worked with their “Serious Fun” tagline as a starting point and worked on headlines, additional tag lines, calls to action and top level offers and promotional content ideas and well as a large selection of visual concepts and ideas that bring the brand to life and ideas for actual campaign collateral too.