The change

GrowGrows make amazing-looking, sustainably-produced, super-soft, baby and children’s sleepwear. Having sampled their products for ourselves, we knew they were onto a winner.

At 438, we helped the GrowGrows team bring their vision for the brand to life with everything from website concept design, a suite of icons, and user-experience journey planning to tissue paper and packaging, right down to the swing tags.

Website mockup

We’ve received such overwhelming positive feedback on the visual aesthetic of the GrowGrows and we couldn’t be happier. We’re instantly recognisable and the brand is very much aligned to our values and with 438’s help we’ve been able to roll this out everywhere, from our website to the paper and packaging our suits are sent out in.

Eddie Whittingham – Co-Founder, GrowGrows