The change
The BV Group regularly need to set up new landing pages to help support promotions, enable them to carry out more A/B testing and as part of the development and the implementation of customer special offers in the run up to major sporting events. Inconsistency across legacy designs meant working with templates was difficult and they needed to standardise everything and optimise the experience for experienced and casual sports fans with a big focus on mobile usability.
The scope of work includes the consultancy, research, business analysis and presentation of recommendations and production of the design files, including mocks at desktop and mobile sizes which were passed onto the group’s own development team.
Making campaigns like this a success is not easy and I’d like to thank everyone who’s worked tirelessly to bring these projects to life – whether working on it directly, offering feedback or supporting the initiative.
Why it matters
With every campaign the team sought to bring the ‘Bookie Experience’ direct to consumers’ and create a linear journey to make having a flutter on the Grand National easy or a favourite football team fun for the typical non-gambler whilst supporting other brand campaign material for a particular match or event.
