The change
VAIX wanted a specialist marketing agency with experience of the gaming industry to help them launch and promote their Machine Learning & AI platform. Their marketing strategy centred around tailored campaigns to the gaming industry, and they needed to ensure these resonated with the audience at every level.
We began by creating a new brand identity, before helping to design and build the company’s website and created all of the sales collateral used to explain how their ingenious products work.
We’ve had the pleasure of collaborating with our friends (and brand and website agency of choice!) at 438 for over 5 years now, and their expertise and commitment to fast turnaround and excellence have been instrumental for our work, not least with a steady stream of new business enquiries coming through the website they built for us.
Why it matters
Since the launch we’ve supported the VAIX team with ongoing website updates and maintenance as well as helping them to prepare for their annual visits to the ICE Gaming Expo and in 2022 they were acquired by the global sports technology business, Sportradar.
