The change

EtonX was founded by Eton College in 2015 with a mission is to create high-quality courses that allow students to develop the skills they need for their future success. We were asked to help evolve the brand identity, and design and build a new website with a fresh look and feel that was more in keeping with the main Eton College site.

It was imperative everything we created helped to showcase EtonX’s three key principles: high-quality content, innovative technology and a proven method of teaching. We achieved this working in close collaboration with the in-house marketing team coupled with an immersive tour of the hallowed halls of Eton college itself.

Why it matters


Number of countries where EtonX supports students

94 %

students agreed that they made improvements in their skills as a result of completing a course

89 %

students received a Distinction in their course – the highest grade available.