Summary
Athona was looking to overhaul its digital presence with an easy-to-use website as the online brand destination for candidates, employers and potential and incumbent employees. Their previous website lacked the desired functionality and the fundamentals to make it the optimum candidate attraction tool. The information on the site was clear in terms of our candidate categories, but there were too many steps required to complete a simple job application and they came to 438 to take things to the next level.
They also asked for our help to create a new ‘brand proposition’ – a central ‘big idea’ – to anchor their communications and brand behaviour to along with a new visual style which reflected the Athona vision and values across their healthcare and education businesses.
Why it matters
The new website offers a superior user experience through its enhanced interface design, responsive design, improved content organisation and streamlined functionality. This had made it easier for users to navigate, find relevant information and (most importantly) apply for vacancies, but also contributes to a positive brand perception and increased user satisfaction.
Statistics
new websites launched
steps removed from application process
increase in traffic in first 3 months